Catering Marketing

Although Catering Marketing may seem the same as Restaurant Marketing from both being a part of the food service industry, it is important to pay attention to a few extra details that will benefit your catering business because ultimately the restaurant business and catering business are different.

1) Market locally - If you’re a local caterer, you must reach the minds of the people in your area so that when they have a wedding, birthday, holiday party or any type of celebration, they remember that they already know someone. You need to make sure they know and want you to cater their upcoming event. Twitter is a great way to build these personal, local connections with potential customers. Try it out, everybody has one.

2) Network with related Bloggers - Bloggers are important people to know in this situation because they very often have readers. Readers will stumble upon a feed or a bookmark because they are interested in what that blogger has to say. You want to get their readers interested in you. If you’re working on catering marketing, there are a couple ways you can benefit from blogger outreach. In the catering business two accepted blog groups to target would be popular recipe blogs and wedding blogs, both in which have great relevance to your business.

3) Create Video Content- Today, who doesn’t go on YouTube? Create a video about what you cater, where you cater or to whom you cater and upload it on YouTube to separate your catering marketing from the rest. Post the video on your website as well. Grab the attention of your viewers and make them potential clients.

4) Optimize- Use Google search engine optimization (SEO) to rank your website on the internet. Make your local listings and search terms more visible to the public. The easy it is for viewers to find your website, the more likely they will click and explore more.

5) Drive traffic with Flickr or Pinterest-

Flickr is another great site that small businesses can use to drive traffic, while creating new linking opportunities simultaneously. It also gives you something to do with those 200 photos of your dishes you have lying around.

Pinterest is the perfect application for your catering business. It is the most thriving social network at the moment that is based on photography, beauty, décor and food. Throw pictures of your recipes out there and see how popular they become.