Geo-Location Social Media

One of the most trending aspects of social media today is the feature
of geo-location.  From the popular idea of picture sharing and
connecting with local friends or strangers from around the world in
Facebook, the world of social media has advanced drastically.  People
need more than just pictures, ideas, and events.  They want to know
“where”!  What good is a beautiful picture if no body knows where it
is? Or, how are we going to know if you’re on vacation in a picture
with your loved ones if you don’t tell us exactly where you are?
Geo-location has made all of that possible.  People of facebook are
able to show where their pictures, posts, and statuses are coming
from, and users are able to find out where their “friends” are as
well.  Since Facebook has now been around for such a long time and we
all seem to be used to this feature, where is Geo-location Social
Media going now?

When Foursquare was launched in 2009, the idea was not only for the
social network to be able to allow a user to “check-in” or show people
where they were, but also to help businesses to better market
themselves.  This became a virtual way for companies to create brand
awareness without having to spend tremendous marketing dollars.  If
people are able to see that their friends that they have very much in
common with are at some type of event, bar, or other place with means
of attraction, the likelihood that those people join their friends is
highly likely.  This definitely seems to help create more business!
Now in 2012, Foursquare has connected over 10,000,000 world wide
users!  Think about the potential exposure for all types of entities
that can come from a number so large!

While Foursquare has obviously seen major success in their geolocation
app, people are always looking for more as previously mentioned with
Facebook.  Today, geo-location app makers are focusing heavily on
connecting people through games and other means of entertainment to
keep the application’s success moving exponentially.  Some other
geo-location app’s that are trying to breakthrough the market to
compete with Foursquare are Scoville, Bizzy, Lowffer & Yobongo.

Scoville integrates with your Foursquare account check-ins and picks
up your favorite places on a weekly basis.  As more users sign up for
Scoville, these favorite place recommendations will create a ranking
of places in each city, which allows Scoville to recommend check-ins
based on the popularity each place receives.

Bizzy took the geolocation idea and went with a different angle.
Bizzy collects place ratings and reviews each time users leave a venue
through a check-out feature.  This adds value and experience to Bizzy
and helps those who are looking to go or stay somewhere to choose
wisely.

Lowffer uses geolocation to find nearby deals and special offers based
off of Lowffer user recommendations and your location.  It does act
somewhat like a mobile groupon app, but it also contains a game-like
leader board that is emphasized to motivate user participation, like
Foursquare.

Finally, Yobongo was made to create connects with strangers nearby
using your location to show other users that are around you.  You have
the capability to set up “rooms” of that usually has between 10 to 15
users in the chat room.  It is an “ice breaker” app that helps you to
come out of your shell and make new friendships!

What most of these new apps and what all geolocation apps are trying
to do in the upcoming future is create value to the user.  If users
are able to receive a great amount of value out of their social media
application while having the application easy to use and understand,
it certainly has the ability to survive in this competitive social
media world we live in today!

At Digital Motion, we can help you to stay connected and grow your
business through using geo-location based applications amongst all
types of social networks.  Find out what our Social Media Optimization
skills can do for your business today!