Google Advisor is a feature that presents you with a way to quickly find relevant financial products for your specific needs from many providers and compare them. Google Advisor is currently only available in the U.S and can help you make difficult financial decisions with ease.
The Advisor feature has helped Google enter the Automotive lead generation business.
“Google will establish a Web page for vehicle shoppers. Dealers will bid, through a Google auction, to be one of about three dealers listed on the page when shoppers fill out a discounted price request for, say, a 2012 Toyota Camry with some specifications. The shoppers choose which of the listed dealers will receive the lead and provide the price…”
The webpage for vehicle shoppers has been launched. With this Google application, competition for new car leads can get very interesting. Buying cars on the internet (especially Google) will catch quickly, just like eBay and craigs list. Google provides the Internets lead search engine optimization so this feature will explode. Do you think it will be effective?
Toyota prices are now available on Google. Google has the ability to advertise this feature at the top of every Toyota search and allows you to research dealers in your area and present you with the options of different models available. Anything sold on the Internet seems to be a hit because of its convenience but how will people react to changing the way cars are bought, sold and advertised for years to come?
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